Alka-Seltzer Documentation and Oral History Project

ArchivalResource

Alka-Seltzer Documentation and Oral History Project

1953-1987

The Alka-Seltzer Oral History and Documentation Project is a result of a one year effort supported, in part, by Miles Laboratories, Incorporated. Twenty-four oral history interviews and a variety of related materials were gathered to document Alka- Seltzer advertising, primarily from the mid-1950s to the 1980s. The project covers "Speedy" Alka-Seltzer, "Oh what a relief it is," "The Blahs," "Alka Seltzer on the rocks," and "I can't believe I ate the whole thing" campaigns

7 Cubic feet (17 boxes)

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National Museum of American History (U.S.). Archives Center

http://n2t.net/ark:/99166/w6z6714f (corporateBody)

The Archives Center was created within the National Museum of American History in 1983 to preserve and make available for research historical document and graphic collections in its possession. It serves as the central facility of the Museum responsible for the processing, storage, and servicing of such collections. John A. Fleckner was appointed Archivist, 1983, Senior Archivist, 1984-1989, and Chief Archivist, 1990- . Other staff have included Robert S. Harding, Archiv...